2025 GMC Sierra spy photos: Whoa, hold onto your hats, truck enthusiasts! Leaked images of the upcoming GMC Sierra have surfaced, offering a tantalizing glimpse into the future of this American icon. Forget your grandpa’s pickup – this isn’t your father’s Sierra. We’re diving deep into the leaked images, dissecting every detail, from the subtly redesigned grille to potential powertrain upgrades that’ll leave you breathless.
Get ready for a thrilling ride as we unravel the mysteries hidden within these captivating spy shots, revealing what might just be the most exciting Sierra yet. Prepare for a sneak peek at what’s coming – it’s going to be a game-changer.
These spy shots provide a wealth of information about the anticipated design changes, technological advancements, and performance enhancements expected in the 2025 GMC Sierra. Analysis of the exterior reveals significant updates to the front grille, headlights, and bodywork, hinting at a more aggressive and modern aesthetic. Interior glimpses suggest a significant upgrade to the infotainment system and a potential shift in materials and finishes.
Furthermore, speculation about powertrain options and fuel efficiency improvements are based on the limited but revealing details visible in the photos. We’ll explore these aspects and more, comparing the potential upgrades with the current model and its key competitors. The journey to uncovering the secrets of the 2025 GMC Sierra begins now!
Overview of 2025 GMC Sierra Spy Photos
The recent surfacing of spy photos depicting the 2025 GMC Sierra has sent ripples of excitement through the automotive world. These clandestine glimpses offer intriguing hints at a redesigned truck, promising a blend of rugged capability and sophisticated technology. While details remain shrouded in secrecy, the leaked images reveal enough to pique our curiosity and fuel speculation about what GMC has in store.The overall design, judging from the partially obscured images, suggests a more refined and aggressive aesthetic compared to its predecessor.
Subtle but significant changes are apparent, hinting at a bolder front grille, possibly incorporating updated lighting technology. The body lines appear sharper and more sculpted, lending a more modern and athletic stance to the truck. This evolution aligns with current design trends in the pickup truck segment, emphasizing both power and elegance.Noticeable differences from the current GMC Sierra model include what seems to be a redesigned tailgate and a potentially revised profile.
The spy shots suggest a more aerodynamic profile, possibly indicating improvements in fuel efficiency. It’s also speculated that the overall dimensions may undergo subtle adjustments, potentially optimizing interior space and cargo capacity. These changes, while seemingly minor at first glance, collectively contribute to a more impactful overall impression.Technological advancements hinted at in the images include a potential upgrade to the infotainment system, possibly featuring a larger touchscreen display and enhanced connectivity features.
The spy shots also suggest the integration of advanced driver-assistance systems (ADAS), likely mirroring or exceeding the capabilities of competitors. Imagine features like improved adaptive cruise control, lane-keeping assist, and even potential autonomous driving capabilities – all contributing to a safer and more convenient driving experience. These technological leaps aren’t just futuristic fantasies; they’re becoming standard expectations in the modern automotive landscape, and GMC is clearly poised to meet, and perhaps exceed, them.
Think of Tesla’s Autopilot system, for instance, demonstrating the potential for impressive driver-assistance features.
Comparison of 2025 GMC Sierra Spy Photos to Current Model
The following table provides a comparison of features visible in the spy photos with those of the current GMC Sierra model. Remember, these are based on interpretations of partially obscured images, so some aspects remain speculative.
Feature | Current Sierra | Spy Photo Indication | Potential Improvement |
---|---|---|---|
Front Grille | Traditional GMC design | Larger, more aggressive design | Improved visual impact, potentially incorporating active grille shutters for better aerodynamics |
Headlights | LED lighting | Sleeker, potentially incorporating new LED technology | Enhanced visibility and improved energy efficiency |
Body Lines | Relatively smooth | Sharper, more sculpted lines | More aggressive and modern aesthetic, possibly improving aerodynamics |
Infotainment System | Large touchscreen, but possibly dated | Larger touchscreen, possibly redesigned interface | Improved user experience, potentially incorporating advanced features like augmented reality navigation |
Driver-Assistance Systems | Standard ADAS features | Hints of more advanced sensors and cameras | Expanded ADAS capabilities, potentially including semi-autonomous driving features |
This sneak peek at the 2025 GMC Sierra promises a compelling upgrade, blending robust capability with cutting-edge technology. The anticipation is palpable, and the wait for official confirmation will undoubtedly be a thrilling one. It’s a testament to GMC’s commitment to innovation and its understanding of the evolving needs of truck buyers. This is more than just a new truck; it’s a statement.
It’s a bold step into the future of pickup trucks, a future that looks both powerful and remarkably intelligent.
Exterior Design Analysis of the 2025 GMC Sierra
The leaked spy photos offer a tantalizing glimpse into the evolutionary design of the 2025 GMC Sierra. While full details remain shrouded in secrecy, a careful examination reveals subtle yet significant changes that promise to refine the already imposing presence of this popular pickup. These alterations, though seemingly minor, collectively contribute to a more assertive and modern aesthetic.
Let’s delve into the specifics.
Front Grille and Headlights
The front fascia is where the most noticeable changes seem to reside. The grille, a key element of GMC’s design language, appears to be slightly larger and more aggressively styled than its predecessor. Spy shots hint at a bolder, more three-dimensional mesh pattern, possibly incorporating a darkened or blacked-out finish for a more menacing look. This complements the redesigned headlights, which seem to feature a sharper, more angular design, possibly integrating LED technology for improved visibility and a sleeker profile.
Think of it as a subtle but significant sharpening of the Sierra’s already formidable gaze. The overall effect promises a more commanding road presence.
Check out those leaked 2025 GMC Sierra spy photos – the truck’s looking seriously beefy! Investing wisely is key, though, so while you’re dreaming of that new ride, consider checking out the inuv stock forecast 2025 for some smart financial planning. After all, a solid investment strategy can help you afford those awesome Sierra upgrades! Back to those spy shots – that grille is something else.
Bodywork Alterations
Moving beyond the front, subtle alterations to the bodywork are evident. The side panels exhibit cleaner lines, suggesting a reduction in surface detailing for a more streamlined appearance. The bumpers, both front and rear, appear to have undergone a redesign, incorporating more integrated elements and possibly featuring a more robust, rugged aesthetic. This contributes to a more refined and cohesive overall design.
One might even say the 2025 Sierra is shedding its skin, revealing a leaner, more muscular physique beneath.
Check out those leaked 2025 GMC Sierra spy photos – they’re a beast! Planning for your future is just as important, though, so while you’re dreaming of that truck, remember to check the 401 contribution limits 2025 to ensure your retirement is as impressive. Smart financial planning now means smoother sailing later, so you can enjoy that new Sierra without worry.
After all, a little forward thinking goes a long way; just like that truck’s powerful engine!
Wheel Designs and Sizes
While the resolution of the spy photos isn’t perfect, it’s apparent that the 2025 Sierra will boast new wheel designs. The current models’ wheel choices are already impressive, but the new designs seem to lean towards a more contemporary, sophisticated look. Larger wheel options are also anticipated, enhancing the truck’s overall stance and contributing to a more commanding, almost regal presence on the road.
Imagine the powerful silhouette, accentuated by these new, larger wheels – a true statement of strength and style.
Overall Stance and Proportions
The overall impression gleaned from the spy shots is one of refined proportions and a more assertive stance. The truck doesn’t appear drastically different in size, but the subtle changes in the bodywork, grille, and wheels contribute to a more muscular and planted look. The Sierra’s traditionally strong presence is amplified, suggesting an evolution rather than a revolution in its design philosophy.
It’s a testament to thoughtful refinement, a subtle yet powerful upgrade that elevates the already impressive design. This is not just a new truck; it’s an improved legacy, a continuation of excellence, honed to perfection.
Interior Design and Features of the 2025 GMC Sierra

The spy shots offer tantalizing glimpses into the redesigned interior of the 2025 GMC Sierra, promising a significant leap forward in luxury, technology, and overall driver experience. Prepare to be impressed – this isn’t just a refresh; it’s a reinvention. We’re diving deep into the details gleaned from these clandestine images, revealing a cabin that’s both sophisticated and driver-focused.
Dashboard and Instrument Panel Changes
Initial observations suggest a more driver-centric layout for the dashboard. The instrument panel appears to be more digitally integrated, possibly featuring a larger, higher-resolution digital gauge cluster akin to those found in luxury SUVs. Expect less reliance on traditional analog gauges, with information presented more clearly and efficiently on a customizable screen. The center stack seems to be more streamlined and less cluttered, suggesting a focus on intuitive controls and a more modern aesthetic.
Think less button overload, more sleek sophistication. The steering wheel might also see some subtle yet impactful changes, possibly incorporating updated controls for the infotainment system and driver-assistance features. This evolution echoes the trend toward minimalist, tech-forward designs seen in competing models, and promises a cleaner, more modern driving experience.
Infotainment System Upgrades
The spy shots hint at a substantial upgrade to the Sierra’s infotainment system. A larger, perhaps 15-inch or even larger, central touchscreen is anticipated. This leap in screen size reflects the industry-wide shift toward larger displays for improved usability and visual appeal. We can anticipate a more responsive and intuitive interface, possibly running a new version of GMC’s infotainment software with improved graphics, faster processing, and enhanced functionality.
Think seamless smartphone integration via Apple CarPlay and Android Auto, improved navigation with real-time traffic updates, and potentially even over-the-air software updates to keep the system current. It’s a safe bet to expect enhanced audio capabilities, perhaps with a premium sound system upgrade option. This evolution positions the Sierra to compete head-on with other luxury trucks offering cutting-edge technology.
Just imagine the possibilities.
Interior Materials and Finishes
From what we can see, the 2025 GMC Sierra’s interior is slated for a significant upgrade in material quality. Spy photos hint at the use of higher-quality leather, soft-touch materials, and real wood or metallic accents throughout the cabin. This elevates the perceived luxury and contributes to a more refined and upscale driving environment. The overall feel should be more premium, moving beyond the robust, but somewhat utilitarian, feel of previous generations.
This attention to detail reflects GMC’s commitment to providing a truly luxurious and comfortable experience, even on long journeys. Consider it an invitation to indulge in the finer things in life, even behind the wheel of a powerful truck.
Potential Interior Feature Upgrades
The following table summarizes potential upgrades to interior features, comparing the current Sierra with indications from spy photos and speculating on improvements:
Feature | Current Sierra | Spy Photo Indication | Potential Improvement |
---|---|---|---|
Infotainment Screen Size | 13.4 inches (available) | Larger touchscreen visible | 15 inches or larger, higher resolution |
Digital Gauge Cluster | Analog gauges (mostly) | Larger, more integrated digital display | Fully digital, customizable display with enhanced graphics |
Materials | Mix of plastics and vinyl | Visible leather and metallic accents | Increased use of high-quality leather, real wood, and metallic trim |
Seating | Cloth or leather options | Improved seat design and materials | Enhanced comfort features, ventilated/heated seats, improved lumbar support |
Ambient Lighting | Limited options | Subtle lighting elements visible | More extensive ambient lighting options for customizable interior ambiance |
Potential Powertrain and Performance Aspects
The 2025 GMC Sierra, judging from the spy photos, promises a significant leap forward in powertrain technology and overall performance. While concrete details remain shrouded in secrecy (naturally, those sneaky spy shots only reveal so much!), we can make some educated guesses based on current industry trends and the subtle hints gleaned from those elusive images. Expect a blend of familiar favorites, updated for increased efficiency and power, alongside the possibility of some exciting new additions to the GMC family.The design tweaks visible in the spy shots suggest a focus on aerodynamics and weight reduction – two crucial factors influencing both fuel economy and performance.
These changes, coupled with anticipated powertrain upgrades, could lead to a noticeable boost in horsepower and torque, while simultaneously improving miles per gallon. Imagine effortlessly towing a boat or tackling a challenging off-road trail with newfound ease. The subtle yet strategic changes aren’t just about aesthetics; they’re about engineering a better, more capable truck.
Engine Options and Horsepower Improvements
The current Sierra lineup offers a range of powerful engines, and we anticipate a similar, though potentially enhanced, selection for the 2025 model. A refined version of the existing 6.2L V8 is a strong contender, likely boasting increased horsepower and perhaps a mild hybrid system for better fuel efficiency. Think of the exhilarating power of a sports car, but with the rugged capability of a true workhorse.
The possibility of a more powerful, high-output version of this engine is also tempting, especially for those seeking maximum towing capacity. Furthermore, a more fuel-efficient turbocharged inline-six engine, possibly incorporating 48-volt mild-hybrid technology, seems highly probable, echoing trends in the industry toward smaller-displacement engines with enhanced efficiency. This approach would offer a fantastic balance between power and economy.
Finally, the possibility of a diesel option, a popular choice among those requiring exceptional towing capability and fuel efficiency for long hauls, remains a viable possibility.
Fuel Efficiency Enhancements
Improving fuel efficiency without sacrificing power is a holy grail for automakers, and GMC seems poised to make significant strides in this area. Weight reduction through the use of lighter materials, combined with aerodynamic improvements hinted at in the spy shots (think sleeker body lines and refined grille designs), should yield noticeable improvements in MPG. Consider the impact: fewer trips to the gas station, lower running costs, and a lighter environmental footprint.
This isn’t just about saving money; it’s about making a responsible choice. We’ve seen similar successes in other vehicle lines, where subtle design changes have resulted in significant fuel efficiency gains, exceeding initial projections. The 2025 Sierra could very well be a shining example of this trend.
Off-Road Capability and Design Impact
The spy photos suggest subtle but potentially significant changes to the Sierra’s suspension and ground clearance. These adjustments, combined with any powertrain enhancements, could translate to improved off-road performance. Imagine conquering challenging terrains with greater confidence and ease. Increased ground clearance will allow for tackling rougher paths, while any suspension upgrades could lead to a smoother, more controlled ride on uneven surfaces.
Check out those leaked 2025 GMC Sierra spy photos – a beast! Planning your future is just as important, though, so while you’re admiring that truck’s ruggedness, consider securing your own future success by checking out the exciting opportunities at summer 2025 accounting internships. Landing a great internship is like finding the perfect off-road upgrade – it’ll take you places! Then, back to those Sierra photos – they’re seriously impressive.
This enhanced capability aligns with GMC’s established reputation for building rugged, dependable trucks capable of handling even the most demanding conditions. Think of it as a powerful beast, refined for both on and off-road adventures.
Potential Powertrain Options
Based on the available information and industry trends, here’s a possible lineup of powertrain options for the 2025 GMC Sierra:
- Enhanced 6.2L V8 (potentially with mild hybrid technology)
- High-output version of the 6.2L V8
- Turbocharged inline-six engine (likely with 48-volt mild-hybrid technology)
- Diesel engine option (potential for improved fuel efficiency and torque)
Technological Advancements and Safety Features

The 2025 GMC Sierra promises a significant leap forward in technology, blending rugged capability with cutting-edge driver assistance and connectivity. Spy shots hint at a substantial overhaul, suggesting a vehicle poised to redefine the benchmark for luxury trucks in the coming year. Expect features that not only enhance safety but also elevate the overall driving experience to a new level of sophistication.
Advanced Driver-Assistance Systems (ADAS)
Judging from the glimpses provided in spy photos, the 2025 GMC Sierra is likely to boast an enhanced suite of ADAS features. We anticipate improvements in existing systems, such as adaptive cruise control and lane-keeping assist, possibly incorporating more advanced predictive capabilities. For example, we might see the system anticipate potential hazards based on road conditions and traffic patterns, providing earlier warnings and smoother interventions.
Check out those leaked 2025 GMC Sierra spy photos – seriously impressive! But if you’re craving something a bit more compact and fuel-efficient for your daily adventures, consider checking out the pricing and details for a 2025 Honda CRV Sport Touring at sport touring crv otd 2025 before making your decision. Then, get back to drooling over those GMC Sierra images; it’s a tough choice, isn’t it?
Both offer amazing drives for different needs!
Furthermore, expect a more refined blind-spot monitoring system, perhaps integrating rear cross-traffic alert with automatic braking to further mitigate collision risks. The integration of a 360-degree camera system seems almost certain, providing a comprehensive view of the vehicle’s surroundings for easier maneuvering in tight spaces or challenging off-road conditions. This level of situational awareness is becoming increasingly crucial in today’s busy traffic environments and demanding off-road scenarios.
Connectivity Features and Infotainment Upgrades
The next-generation Sierra’s infotainment system is expected to receive a significant upgrade. Think larger, higher-resolution screens, possibly incorporating curved displays for a more immersive experience, similar to what we’ve seen in other premium vehicles. Expect seamless smartphone integration through Apple CarPlay and Android Auto, along with over-the-air software updates to ensure the system remains current and feature-rich throughout the vehicle’s lifespan.
A more intuitive user interface, potentially with voice-activated controls and customizable widgets, should enhance usability. Furthermore, improved connectivity features could include enhanced Wi-Fi hotspots capable of supporting multiple devices simultaneously and potentially integrating with smart home devices. This would transform the Sierra into a mobile command center, allowing drivers to stay connected and manage their lives even while on the road.
Those leaked 2025 GMC Sierra spy photos have everyone buzzing! The design whispers of rugged capability, a theme perfectly embodied by its heavy-duty sibling, the 2025 GMC AT4 2500 diesel , a beast of an engine promising incredible power. Think of it: the Sierra’s sleek style, amplified by the AT4’s raw power. Expect the Sierra’s final design to be just as impressive, a true testament to GMC’s commitment to innovation.
Prepare to be amazed.
Integration of New Safety Technologies
Beyond the core ADAS improvements, the 2025 Sierra might introduce entirely new safety features. One possibility is an advanced driver monitoring system that can detect driver drowsiness or distraction, providing timely alerts to prevent accidents. This builds upon existing lane departure warnings by adding an extra layer of active safety. Another exciting possibility is the integration of augmented reality head-up displays, overlaying crucial information directly onto the windshield.
This could include navigation instructions, speed limits, and warnings from the ADAS systems, minimizing driver distraction and maximizing situational awareness. The implementation of such technologies would be a bold step towards enhancing driver safety and creating a more intuitive driving experience.
Potential Technological Advancements
The following list summarizes potential technological advancements anticipated in the 2025 GMC Sierra:
- Enhanced Adaptive Cruise Control with predictive capabilities.
- Improved Lane Keeping Assist with active steering intervention.
- 360-Degree Camera System with improved resolution and clarity.
- Augmented Reality Head-Up Display.
- Advanced Driver Monitoring System.
- Enhanced Wi-Fi Hotspot with increased bandwidth and multiple device support.
- Over-the-Air Software Updates for the infotainment system.
- Improved voice recognition and natural language processing.
- Integration with smart home devices and other connected services.
- A more intuitive and customizable user interface for the infotainment system.
These advancements represent a commitment to safety and a forward-thinking approach to technology integration, ensuring the 2025 GMC Sierra remains at the forefront of the automotive industry. It’s a testament to GMC’s dedication to providing drivers with a vehicle that is not only powerful and capable but also technologically advanced and remarkably safe.
Comparison with Competitors

The 2025 GMC Sierra enters a fiercely competitive landscape, facing off against established players boasting impressive pedigrees and loyal customer bases. Understanding its position requires a careful examination of its design, features, and projected market appeal compared to its rivals. This analysis will highlight where the Sierra shines and where it might need to bolster its offerings to truly stand out from the crowd.
Competitive Landscape Analysis
The 2025 GMC Sierra’s success hinges on its ability to carve a niche for itself amidst a sea of capable trucks. Its main competitors include established players like the Ford F-150 and the Ram 1500, each with its own strengths and weaknesses. The Sierra aims to differentiate itself through a combination of styling, technology, and off-road capability, appealing to a specific segment of truck buyers.
Let’s delve into a more detailed comparison.
Key Differentiators Between the 2025 GMC Sierra and its Competition
The following table directly compares the 2025 GMC Sierra to two of its main competitors, highlighting key features and potential differentiators. Remember, these comparisons are based on currently available information and pre-release spy shots; final specifications may vary.
Feature | GMC Sierra | Competitor A (Ford F-150) | Competitor B (Ram 1500) |
---|---|---|---|
Exterior Styling | Aggressive, bold, and refined design language, emphasizing a more premium feel. Spy shots suggest a more pronounced grille and updated lighting. | Classic American truck styling, offering a range of trims from rugged workhorses to luxury-oriented models. Known for its robust and functional design. | More rounded and sophisticated styling, focusing on comfort and luxury. Offers a unique interior design and premium materials. |
Interior Design & Technology | Expected to feature a high-tech infotainment system with a large touchscreen, premium materials, and advanced driver-assistance features. | Offers a robust infotainment system with various features, including the SYNC 4 system. Known for its practicality and user-friendly interface. | Renowned for its luxurious and comfortable interiors, often featuring high-quality materials and innovative features. Offers a unique vertical infotainment screen. |
Powertrain Options | Likely to offer a range of powerful V8 and potentially hybrid powertrains, prioritizing both performance and fuel efficiency. Specific details are yet to be confirmed. | Provides a wide variety of engine choices, including powerful V6, V8, and hybrid options, catering to diverse needs and preferences. | Offers a variety of powerful engines, including V6 and V8 options, known for their towing capabilities. Also offers a range of mild-hybrid systems. |
Off-Road Capability | Anticipated to offer various off-road packages and features, building on GMC’s reputation for capable trucks. Spy shots hint at potential upgrades to suspension and underbody protection. | Offers various off-road packages and trims, such as the Raptor, known for their exceptional off-road performance. | Provides various off-road packages, focusing on both capability and comfort. Often incorporates advanced suspension systems. |
Price Point | Expected to be competitively priced within the premium segment of full-size trucks, aiming to justify its features and luxury positioning. | Offers a broad price range, accommodating various budgets and needs. | Generally positioned at the higher end of the full-size truck market, emphasizing luxury and premium features. |
Market Positioning Strategy, 2025 gmc sierra spy photos
The 2025 GMC Sierra’s market positioning will likely focus on buyers seeking a blend of luxury, capability, and technology. By offering a premium interior, advanced driver-assistance systems, and potentially robust off-road packages, GMC aims to attract buyers who value both comfort and functionality. This strategy positions it directly against the higher trims of competitors like the Ford F-150 Limited and Ram 1500 Laramie, aiming to offer a compelling alternative with a unique design identity and technological advancements.
The success of this strategy will depend on effectively communicating these differentiators to the target audience. Think of it as a carefully orchestrated dance, where every feature plays a part in creating a harmonious whole that resonates with discerning customers. It’s a captivating performance designed to steal the spotlight in the competitive world of full-size trucks.
Illustrative Descriptions of Spy Photos
The following descriptions delve into the details of several leaked spy photos of the upcoming 2025 GMC Sierra, offering a glimpse into its potential design and features. These images, though shrouded in camouflage, reveal tantalizing hints of what awaits. Let’s dissect the visual clues.
Spy Photo One: Mountain Majesty
This particular shot captures the Sierra from a low angle, nestled amidst a snow-dusted mountain range. The backdrop is strikingly dramatic, almost cinematic, contrasting sharply with the somewhat obscured lines of the truck itself. The angle provides a clear view of the vehicle’s profile, showcasing its overall length and the subtle curve of the roofline. The heavy camouflage, a patchwork of black and white fabric, cleverly obscures many details, but the silhouette hints at a potentially more aggressive stance than its predecessor.
The setting itself adds to the intrigue; it suggests a rigorous testing environment, hinting at the Sierra’s off-road capabilities. The sheer size of the truck is palpable even through the camouflage, emphasizing its robust build. This image evokes a sense of adventure and rugged capability.
Spy Photo Two: Design Details
Another photo offers a closer look at the front fascia, albeit partially obscured. While the camouflage remains a significant challenge, we can discern hints of a redesigned grille, potentially larger and more assertive than the current model. The headlights, though mostly concealed, appear to have a more angular design, possibly incorporating LED daytime running lights with a unique signature.
The overall impression is one of a more refined and modern aesthetic. We can speculate that these changes are intended to enhance the Sierra’s on-road presence and appeal to a wider consumer base, mirroring trends seen in competitors’ designs, like the updated Ford F-150’s bold front end. The subtle changes in the bumper design, visible even through the camouflage, further reinforce this impression of a progressive evolution.
Spy Photo Three: Camouflage Tactics
A third image reveals the clever use of camouflage. This photograph, taken from a slightly elevated angle, showcases the full vehicle, but the camouflage is exceptionally intricate. It’s not just a simple blanket; it’s a carefully designed pattern that disrupts the visual flow of the truck’s lines, making it nearly impossible to accurately determine the exact shape of certain body panels.
The camouflage material appears to be a textured fabric, possibly designed to further distort the light reflection and prevent clear photographic capture. This advanced camouflage technique, reminiscent of those employed by military contractors, speaks volumes about the manufacturer’s desire to keep the design under wraps until the official reveal. The attention to detail in the camouflage itself is almost as compelling as the vehicle it obscures.
This level of secrecy creates a sense of anticipation and mystery around the upcoming launch.